The London Pass

Building the go to app

for the go to destination

How do you fix something that isn’t broken? Well that’s the question we asked ourselves when we were asked to make some functional changes to the already successful London Pass app.

Like scaling the Shard without a safety harness, we were up for the challenge. Having first developed the Android and iOS, phone and tablet apps back in 2011, we knew The London Pass app inside out. But our first port of call was to perform a thorough app audit to investigate how the app was being used by over 2m London tourists. 

During the audit process we started to identify some key areas that would benefit from a little bit of fine tuning here and there. And as we had the bonnet up on the code anyway, that was the perfect time to tighten up a few things.

Due to the sheer quantity of London attractions within the app we created a quick access menu which is available from every screen. This new functionality dynamically introduces the home menu into view regardless of where you in the app. Which means that key information such as tube maps and ticket information is a couple of taps away.

Aesthetically, the app design was given a lick of paint, the existing icon family was tidied up, and all of the attraction images were enhanced for retina screens. Overall, the user interface and user experiences were improved without overhauling the core structure of the app.

In addition to buying The London Pass card and taking advantage of exclusive pass holder offers, the app now benefits from location-aware geofencing technology that dynamically alerts tourists to nearby locations. 

Take a look at the side-by-side comparison video to see the enhanced app in action.