Lucky: Professor Green

Augmented reality

creates rapper's delight

Having fought hard to make it in the music industry and having achieved so much in a relatively short space of time, Professor Green is seen as one of the most exciting artists around today. And he continues to push the boundaries with the release of his augmented reality powered book.

From his father’s suicide and collapsing record deals, to winning battle rap tournaments and collaborating with the likes of Lily Allen and Emile Sande, the multi-award-winning artist, real name Stephen Manderson, has an extremely colourful story to tell in his autobiography ‘Lucky’.

With such an incredible story to tell (so far) there’s only so much that words and pictures can say. And so book publisher’s Blink called upon us to give Professor Green’s fans a true insight into his world. 

Using the power of augmented reality, exclusive videos and multimedia come to life - quite literally - off the page, meaning fans are now able to get even closer to their idol - one of the most exciting and controversial musicians in the music industry today. 

Many thought that advancements in digital technologies would kill the book world. However, as with our other book companion apps, ‘Lucky’ proves that the digital and printed worlds can not only co exist with each other, but live in absolute harmony too.