The Oakley Mobile Blog

How to sell a car to the mobile- first generation
Wednesday January 2, 2013

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I’m shopping for a car right now. Just something that can handle a little city driving and frequent trips to the cottage in the warmer months, with the ability to haul a decent amount of cargo. I’m weighing factors like size, fuel economy, engine power, cargo space and FWD vs. AWD, but for my purposes most of those points are relatively moot; I really just need something to get me from A to B. But I find myself more concerned with the in-car entertainment system, and how it works with my mobile device of choice.

I’m far from a car buff, so my priorities might not line up with those of actual automotive enthusiasts, but my smartphone is no less important to me on the road as off. In fact, in many ways it’s more important in a vehicle I’ll be using mostly for long highway drives and the occasional commute caught in traffic. From experience with Zipcar and rentals, I know that the difference between a car that plays nice with my iPhone versus one that doesn’t can mean the difference between a pleasant trip that leaves me feeling rested and relaxed, and a frustrating journey that just ends up fraying my nerves.

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How to sell a car to the mobile first generation

 

Written by Jaina K at 00:00

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