The majority of apps are either free or 69p, which can lead some to underestimate the rather complex process that is app development. But if you are thinking of developing your own app, this handy trilogy looks at 15 things to avoid when conceiving, building and launching a successful app.
Since Apple’s Keynote a few weeks ago, there has been a plethora of Apple Watch talks, articles, reviews and predictions resulting in a divide between the sceptics and the fanatics. We know what it’s all about, and we know its coming. Most companies that need or already have an app are looking for ways to connect deeper with their key audiences… raising the question, what does the Apple Watch REALLY mean to marketers?