The Oakley Mobile Blog

Cut the crApp! Part 1
Wednesday September 2, 2015

Cut the crApp! Part 1 The majority of apps are either free or 69p, which can lead some to underestimate the rather complex process that is app development. But if you are thinking of developing your own app, this handy trilogy looks at 15 things to avoid when conceiving, building and launching a successful app.

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Does The Apple Watch Need More Time?
Tuesday April 14, 2015

Does The Apple Watch Need More Time? Since Apple’s Keynote a few weeks ago, there has been a plethora of Apple Watch talks, articles, reviews and predictions resulting in a divide between the sceptics and the fanatics. We know what it’s all about, and we know its coming. Most companies that need or already have an app are looking for ways to connect deeper with their key audiences… raising the question, what does the Apple Watch REALLY mean to marketers?

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How to sell a car to the mobile- first generation
Wednesday January 2, 2013

How to sell a car to the mobile- first generation Darrell Etherington (Tech Crunch) finds himself more concerned about in-car entertainment systems (and how it syncs with his Android device) than size, fuel economy and engine power.

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