Having assumed you’ve read the first and second instalments, we now move onto the final instalment of the ’cut The crApp’ trilogy which includes how to avoid anti-social behaviour and selling out to in-app advertisers.
Welcome to the second instalment of the ’cut The crApp’ trilogy. Having assumed you’ve read the first chapter which covered doing your research and choosing the right technologies, we now move onto the next phase of app development; priorities, relationships and functionality. Get these wrong and you may as well throw the towel in.
The majority of apps are either free or 69p, which can lead some to underestimate the rather complex process that is app development. But if you are thinking of developing your own app, this handy trilogy looks at 15 things to avoid when conceiving, building and launching a successful app.
Since Apple’s Keynote a few weeks ago, there has been a plethora of Apple Watch talks, articles, reviews and predictions resulting in a divide between the sceptics and the fanatics. We know what it’s all about, and we know its coming. Most companies that need or already have an app are looking for ways to connect deeper with their key audiences… raising the question, what does the Apple Watch REALLY mean to marketers?
When is the right time to use new technologies in marketing? You can delay adapting to new technologies, but you can’t escape it. It’s known as the infinite game, played to keep playing. It continues to give your business a potential for difference, a new platform, and a range of possibilities that takes your company to the next level.