As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.
Match-making creative and technology should not be entered into lightly. So, in true Tinder style, we’ve shortlisted 5 of our hottest technologies that have the potential to satisfy both your clients’ desires and their users’ needs.
Mobile technologies are advancing fast, alongside user’s expectations. The app market alone has proven to be fundamental to businesses of all shapes and sizes. With the market ‘gone mobile’, we can barely imagine our lives without some apps! This growing importance emphasises the need for companies not to miss out on interactive opportunities especially when reaching out to customers. This ushers in a focus on Augmented Reality (AR) – being the new reality.