The Oakley Mobile Blog

Augmented Reality… fad or value add?
Tuesday April 5, 2016

Augmented Reality… fad or value add? As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.

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Is Faber boss right about publisher’s embracing mobile?
Wednesday January 13, 2016

Is Faber boss right about publisher’s embracing mobile? Stephen Page, the chief executive of leading publisher Faber & Faber, has recently spoken out challenging the book publishing industry to respond to the rapid increase in smartphone use.

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5 hot mobile technologies you should hook up with
Wednesday January 6, 2016

5 hot mobile technologies you should hook up with Match-making creative and technology should not be entered into lightly. So, in true Tinder style, we’ve shortlisted 5 of our hottest technologies that have the potential to satisfy both your clients’ desires and their users’ needs.

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Business Augmented Reality – Beyond the dungeons & dragons!
Wednesday July 16, 2014

Business Augmented Reality – Beyond the dungeons & dragons! Mobile technologies are advancing fast, alongside user’s expectations. The app market alone has proven to be fundamental to businesses of all shapes and sizes. With the market ‘gone mobile’, we can barely imagine our lives without some apps! This growing importance emphasises the need for companies not to miss out on interactive opportunities especially when reaching out to customers. This ushers in a focus on Augmented Reality (AR) – being the new reality.

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Eureka Moments! at AppsWorld
Sunday October 20, 2013

Eureka Moments! at AppsWorld Whilst we love all things digital, you still can't beat the smell of a freshly printed book….or so our Creative Director tells us.

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