The Oakley Mobile Blog

Augmented Reality… fad or value add?
Tuesday April 5, 2016

Augmented Reality… fad or value add? As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.

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Cut the crApp! Part 3
Monday October 26, 2015

Cut the crApp! Part 3 Having assumed you’ve read the first and second instalments, we now move onto the final instalment of the ’cut The crApp’ trilogy which includes how to avoid anti-social behaviour and selling out to in-app advertisers.

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