The Oakley Mobile Blog

Legendary Disney animator explores the possibilities of Virtual Reality storytelling
Monday April 25, 2016

Legendary Disney animator explores the possibilities of Virtual Reality storytelling Glen Keane - legendary animator behind many famous Disney characters - steps inside his art for the time using the HTC Vive and Virtual Reality art application 'Tiltbrush'.

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Augmented Reality… fad or value add?
Tuesday April 5, 2016

Augmented Reality… fad or value add? As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.

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Is Faber boss right about publisher’s embracing mobile?
Wednesday January 13, 2016

Is Faber boss right about publisher’s embracing mobile? Stephen Page, the chief executive of leading publisher Faber & Faber, has recently spoken out challenging the book publishing industry to respond to the rapid increase in smartphone use.

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5 hot mobile technologies you should hook up with
Wednesday January 6, 2016

5 hot mobile technologies you should hook up with Match-making creative and technology should not be entered into lightly. So, in true Tinder style, we’ve shortlisted 5 of our hottest technologies that have the potential to satisfy both your clients’ desires and their users’ needs.

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Cut the crApp! Part 3
Monday October 26, 2015

Cut the crApp! Part 3 Having assumed you’ve read the first and second instalments, we now move onto the final instalment of the ’cut The crApp’ trilogy which includes how to avoid anti-social behaviour and selling out to in-app advertisers.

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