Since Apple’s Keynote a few weeks ago, there has been a plethora of Apple Watch talks, articles, reviews and predictions resulting in a divide between the sceptics and the fanatics. We know what it’s all about, and we know its coming. Most companies that need or already have an app are looking for ways to connect deeper with their key audiences… raising the question, what does the Apple Watch REALLY mean to marketers?
When is the right time to use new technologies in marketing? You can delay adapting to new technologies, but you can’t escape it. It’s known as the infinite game, played to keep playing. It continues to give your business a potential for difference, a new platform, and a range of possibilities that takes your company to the next level.
With an ever-increasing number of apps on the market, it is becoming more and more difficult to make your app stand out from the crowd. We all know how quickly videos can go viral and a mobile app trailer may do just that, assuming it is dynamic enough to make an impact.
Video has taken content marketing by storm. Through the many success stories of video, it’s fair to say its not broken… but enhancing video to interact with your audience helps unleash its full potential and give viewers a worthy experience.
Mobile technologies are advancing fast, alongside user’s expectations. The app market alone has proven to be fundamental to businesses of all shapes and sizes. With the market ‘gone mobile’, we can barely imagine our lives without some apps! This growing importance emphasises the need for companies not to miss out on interactive opportunities especially when reaching out to customers. This ushers in a focus on Augmented Reality (AR) – being the new reality.