The Oakley Mobile Blog

Augmented Reality… fad or value add?
Tuesday April 5, 2016

Augmented Reality… fad or value add? As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.

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Is ‘mixed reality’ a reality for publishers?
Friday March 18, 2016

Is ‘mixed reality’ a reality for publishers? Mixed reality is fast becoming the catch-all term for augmented reality and virtual reality – both of which are variations of how we can either digitally enhance the world around us (with an app), or transport ourselves to new immersive environments (using a VR headset). But can publishers really take advantage of the tech?

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Can pixels and paper coexist?
Friday January 22, 2016

Can pixels and paper coexist? Following Faber & Faber’s CEO challenging the publishing industry to respond to the rapid increase in smartphone use, we look at the top hot technologies perfect for enhancing print.

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Which digital marketing trends will impact digital marketing agencies
Thursday January 21, 2016

Which digital marketing trends will impact digital marketing agencies A recent Forbes article predicts that this year will be a great year for digital marketing. There is an exciting opportunity for digital marketing agencies to provide new and creative solutions using the latest technology.

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Is Faber boss right about publisher’s embracing mobile?
Wednesday January 13, 2016

Is Faber boss right about publisher’s embracing mobile? Stephen Page, the chief executive of leading publisher Faber & Faber, has recently spoken out challenging the book publishing industry to respond to the rapid increase in smartphone use.

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