The Oakley Mobile Blog

From Facebook to Youtube, 360º video is everywhere you look. But are marketers being seduced into this new technology and forgetting what's really important? Our Creative Director, Barry Richardson, looks at how marketers can really turn this tech around to revolutionise their content...and give users what they don't know they need.

If you're being honest, do you really understand the differences between Virtual Reality, Augmented Reality and Mixed Reality? If you answered ‘no’, thats ok, there’s no need to feel ashamed. Perhaps our simple jargon buster might just turn that frown upside down.

At the time of writing, the brand new app THE SCRAPBOOK OF MY LIFE from the best-selling author and YouTube talent ALFIE DEYES is not only topping the Appstore’s book listing….it’s knocked Amazon’s Kindle app off the top spot too. And we're the clever bunch behind it! Booyah!

One of the biggest challenges in the world of marketing today is creating content that is engaging and memorable. But even tried and tested mediums such as video, infographics and animation, which were once new, fresh and exciting, are now old hat. Could a spate of recent uses of VR in the medical sector be the shot in the arm marketers need to transform their content?

Glen Keane - legendary animator behind many famous Disney characters - steps inside his art for the time using the HTC Vive and Virtual Reality art application 'Tiltbrush'.