From Facebook to Youtube, 360º video is everywhere you look. But are marketers being seduced into this new technology and forgetting what's really important? Our Creative Director, Barry Richardson, looks at how marketers can really turn this tech around to revolutionise their content...and give users what they don't know they need.
One of the biggest challenges in the world of marketing today is creating content that is engaging and memorable. But even tried and tested mediums such as video, infographics and animation, which were once new, fresh and exciting, are now old hat. Could a spate of recent uses of VR in the medical sector be the shot in the arm marketers need to transform their content?