One of the biggest challenges in the world of marketing today is creating content that is engaging and memorable. But even tried and tested mediums such as video, infographics and animation, which were once new, fresh and exciting, are now old hat. Could a spate of recent uses of VR in the medical sector be the shot in the arm marketers need to transform their content?
As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.
Mixed reality is fast becoming the catch-all term for augmented reality and virtual reality – both of which are variations of how we can either digitally enhance the world around us (with an app), or transport ourselves to new immersive environments (using a VR headset). But can publishers really take advantage of the tech?
A recent Forbes article predicts that this year will be a great year for digital marketing. There is an exciting opportunity for digital marketing agencies to provide new and creative solutions using the latest technology.