The Oakley Mobile Blog

360º Video - a cynical view
Tuesday June 21, 2016

360º Video - a cynical view From Facebook to Youtube, 360º video is everywhere you look. But are marketers being seduced into this new technology and forgetting what's really important? Our Creative Director, Barry Richardson, looks at how marketers can really turn this tech around to revolutionise their content...and give users what they don't know they need.

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VR, AR, MR... it’s ok to be confused
Friday May 20, 2016

VR, AR, MR... it’s ok to be confused If you're being honest, do you really understand the differences between Virtual Reality, Augmented Reality and Mixed Reality? If you answered ‘no’, thats ok, there’s no need to feel ashamed. Perhaps our simple jargon buster might just turn that frown upside down.

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#1 in the app store: Alfie Deyes’ Scrapbook of My Life app.
Friday April 29, 2016

#1 in the app store: Alfie Deyes’ Scrapbook of My Life app. At the time of writing, the brand new app THE SCRAPBOOK OF MY LIFE from the best-selling author and YouTube talent ALFIE DEYES is not only topping the Appstore’s book listing….it’s knocked Amazon’s Kindle app off the top spot too. And we're the clever bunch behind it! Booyah!

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Could marketers learn a thing or two from the medical profession?
Tuesday April 26, 2016

Could marketers learn a thing or two from the medical profession? One of the biggest challenges in the world of marketing today is creating content that is engaging and memorable. But even tried and tested mediums such as video, infographics and animation, which were once new, fresh and exciting, are now old hat. Could a spate of recent uses of VR in the medical sector be the shot in the arm marketers need to transform their content?

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Legendary Disney animator explores the possibilities of Virtual Reality storytelling
Monday April 25, 2016

Legendary Disney animator explores the possibilities of Virtual Reality storytelling Glen Keane - legendary animator behind many famous Disney characters - steps inside his art for the time using the HTC Vive and Virtual Reality art application 'Tiltbrush'.

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