As expected, Apple celebrated the iPhone’s 10th birthday with the "futuristic" iPhone X. Since the razamatazz of their latest event, the spotlight has remained on one thing…price. Despite Tim Cook saying “we price for the value of our products” are Apple holding their latest innovation’s to ransom?
The problem with most computer-rendered visualisations is that you just don't believe they correctly represent what you'll really experience. I can categorically tell you that's simply not the case with the Microsoft HoloLens. The digital content really is as good as the pictures suggest and the gesture and gaze-based interactions are wonderfully natural. If you're looking for a bad review of the HoloLens and what it's capable of, don't read this article.
Whilst Apple's iPhone blazed the trail back in 2007, they’ve lost ground to the likes of Samsung’s Galaxy S8 near bezel-less designs. iPhone 8 or iPhoneX (whatever they call it) aside, it's not just the next phone that's important to Apple, it's the next 10 years too.
Recent studies show that children's mental health issues are on the rise. As children mature their worries do too. The sole aim of The Worrinots app is to help children communicate their fears, worries and anxieties in a way that is easy, accessible and trusted by parents and schools.
From Facebook to Youtube, 360º video is everywhere you look. But are marketers being seduced into this new technology and forgetting what's really important? Our Creative Director, Barry Richardson, looks at how marketers can really turn this tech around to revolutionise their content...and give users what they don't know they need.