If you're being honest, do you really understand the differences between Virtual Reality, Augmented Reality and Mixed Reality? If you answered ‘no’, thats ok, there’s no need to feel ashamed. Perhaps our simple jargon buster might just turn that frown upside down.
At the time of writing, the brand new app THE SCRAPBOOK OF MY LIFE from the best-selling author and YouTube talent ALFIE DEYES is not only topping the Appstore’s book listing….it’s knocked Amazon’s Kindle app off the top spot too. And we're the clever bunch behind it! Booyah!
One of the biggest challenges in the world of marketing today is creating content that is engaging and memorable. But even tried and tested mediums such as video, infographics and animation, which were once new, fresh and exciting, are now old hat. Could a spate of recent uses of VR in the medical sector be the shot in the arm marketers need to transform their content?
As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.