The Oakley Mobile Blog

#1 in the app store: Alfie Deyes’ Scrapbook of My Life app.
Friday April 29, 2016

#1 in the app store: Alfie Deyes’ Scrapbook of My Life app. At the time of writing, the brand new app THE SCRAPBOOK OF MY LIFE from the best-selling author and YouTube talent ALFIE DEYES is not only topping the Appstore’s book listing….it’s knocked Amazon’s Kindle app off the top spot too. And we're the clever bunch behind it! Booyah!

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Could marketers learn a thing or two from the medical profession?
Tuesday April 26, 2016

Could marketers learn a thing or two from the medical profession? One of the biggest challenges in the world of marketing today is creating content that is engaging and memorable. But even tried and tested mediums such as video, infographics and animation, which were once new, fresh and exciting, are now old hat. Could a spate of recent uses of VR in the medical sector be the shot in the arm marketers need to transform their content?

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Legendary Disney animator explores the possibilities of Virtual Reality storytelling
Monday April 25, 2016

Legendary Disney animator explores the possibilities of Virtual Reality storytelling Glen Keane - legendary animator behind many famous Disney characters - steps inside his art for the time using the HTC Vive and Virtual Reality art application 'Tiltbrush'.

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Augmented Reality… fad or value add?
Tuesday April 5, 2016

Augmented Reality… fad or value add? As our previous article (‘Can pixels and paper coexist?’) explained, Virtual reality headsets, interactive games, 360o videos and augmented reality apps all now play their role in enhancing printed media. Here we delve a little deeper into three specific uses of augmented reality with some good and not so good examples of how the technology has been put into practice with print.

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Is ‘mixed reality’ a reality for publishers?
Friday March 18, 2016

Is ‘mixed reality’ a reality for publishers? Mixed reality is fast becoming the catch-all term for augmented reality and virtual reality – both of which are variations of how we can either digitally enhance the world around us (with an app), or transport ourselves to new immersive environments (using a VR headset). But can publishers really take advantage of the tech?

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